Creative Hub for Innovation and Reciprocal Research & Action for Gender Equality

The CHIRAG Project—an initiative under the Global Research Translation Award (GRTA)—tackles food and nutrition insecurity in Odisha, particularly among rural and indigenous communities. With women and children disproportionately affected, CHIRAG adopts a multi-dimensional approach that integrates community-led innovation, gender-sensitive research, and evidence-based advocacy to create lasting impact.

Why This Matters

In many tribal regions of Odisha, access to nutritious food and health services is limited, leading to persistent malnutrition and food insecurity. Through its innovative interventions, CHIRAG bridges the gap between indigenous knowledge and modern solutions, while empowering youth and communities to take charge of their food security and health outcomes.

CHIRAG addresses this by:

Building proof-of-concept models for upscaling community-led knowledge and innovation.

Ensuring gender-sensitive, reciprocal knowledge production that respects traditional practices.

Driving evidence-based advocacy to influence policy and institutional frameworks for sustainable food systems.

What We Do

CHIRAG’s activities span across education, health, livelihoods, and climate-sensitive nutrition practices, with a strong focus on youth empowerment.

Creative Practices – Participant Filming

22 tribal youth were trained in filmmaking to document community food practices, forest produce, and cultural traditions.

Over six short films were produced, covering topics from eucalyptus plantations to pandemic market scenarios.

Filmmaking became a tool for intergenerational knowledge sharing, connecting youth with elders.

Youth Volunteer Network

20 trained youth (10 each from Koraput and Kandhamal) acted as digital facilitators, promoting the IVRS and assisting community members.

Volunteers overcame barriers to technology adoption, especially among women.

Policy Advocacy & Partnerships

Project learnings presented to Ministry of Tribal Affairs and NITI Aayog’s SDG division.

Discussions initiated with MSSRF for integrating IVRS into their systems.

Collaboration with global and national partners strengthened knowledge exchange and scaling opportunities.

Virtual Centre of Excellence – Interactive Voice Response System (IVRS)

A toll-free, low-tech information platform implemented via Onion Dev Technologies.

Content delivered in Odia, Kui, and Desiya dialects on nutrition, agriculture, education, government schemes, and COVID-19 updates.

Users could record queries and receive follow-up responses, making it a two-way learning system.

Both studio-generated content (SGC) and user-generated content (UGC) enriched the platform.

CHIRAG Mobile App

An Android-based repository housing IVRS content, films, photos, and videos—designed for tribal youth with smartphones.

Curriculum Development

Insights from CHIRAG shaped academic courses at KISS-DU, including:

  • PG Paper: Health, Food & Nutrition among Indigenous Communities
  • Elective: Food Science & Technology

Contributed to a MOOC on the IGNOU SWAYAM platform, focusing on creative communication and sustainable community development.

Indigenous Recipe Book

Interventions

Youth Training & Capacity Building

Curriculum Development & Academic Integration

Policy Advocacy & Knowledge Sharing

Interactive Voice Response System (IVRS)

Seasonal Food Campaigns & Nutrition Awareness

Participant Filming on Indigenous Food & Culture

CHIRAG Mobile App

Relevant SDGs

Impact Metrics

5000+

IVRS listeners reached across 60+ villages in Koraput and Kandhamal

3

policy briefs, 6 participant films, 4 animation films, and 5 blogs created.

40

local youth trained (22 in participant filming, 20 in IVRS moderation).

800+

studio-generated and 5000+ user-generated audio content disseminated on food, health, government schemes, and COVID-19.

Testimonials: Voices of Change

The project combined research, community engagement, and capacity building to uncover patterns in food security and livelihoods.

Partners

University of East Anglia (UK)

PRADAN (India)

Gram Vaani (India)

Featured Links

Sustainable Food Systems

Chirag Creative Hub

Video Story 1

Video Story 2

Creative Hub for Innovation and Reciprocal Research & Action for Gender Equality

CHIRAG demonstrates how community knowledge, technology, and youth leadership can work together to create sustainable solutions for food security and gender equality in tribal areas.